Luis F Morales
UI / UX Motion Designer
RENTLEADS
OVERVIEW
Where Awesome Renters and Sweet Rentals meet their match.
Rentleads is a part of Showpads that looks to connect the realtor / landlord and renters with the most appropriate property on a in a matching style website, where the renter searches for the most suitable property through features and filters and then be contacted by the landlord or property manager to a later visit. Connecting both sides of the transaction with more accuracy brings us closer to clear expectations without losing money or time on the part of the manager or part of the landlord.
Research
Ideation
Design
PROCESS
I analyzed the problem and what surrounds it. Then I analyzed different tests for applying an easy and simple solution in the final design. These are the steps of my process.
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Context Study
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User Points
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Survey
RESEARCH
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Problem Statement
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User Points
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C&C Analisys
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Card sorting
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Nav Schema
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Moscow
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Affinity
ANALYSIS
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User goals
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Redesign Navigation
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reorganize hierarchy
IDEATION
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Mid fidelity wireframes
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High fidelity wireframes
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prototype
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Usability test
DESIGN
CARD SORTING
Our questionnaire and interviews help Us to build an affinity board in order to get insights about property features, renters, and realtors.
INSIGHTS
Communication between realtor and renter
1.
Notifications on both sides
2.
Pre-screening for potential Renters
3.
Accurate property photos
4.
Safety
5.
C & C ANALISYS
( company comparative analisys )
we looked at real estate websites to compare key offerings and features. so we found what value features, Rentleads could offer.
FREATURE PRIORIZITATION
MOSCOW
We separated the features by “Must”, “Should”, “Could”, and “Won’t” have.
PERSONAS
RENTER
We get the information from the affinity boards, questionnaire and interviews to create a fictional profile that would represent a renter.
REALTOR
We get the information from the affinity boards, questionnaire and interviews to create a fictional profile that would represent a realtor.
JOURNEY MAP
In Tracie's journey map she goes through the process of finding a place where to live using her free time, she is researching, and choosing the best place that fits for her budget and features. This customer journey map shows us the ups and downs of the process, and how we can improve her journey so she experiences more joy out of it continues along.
RENTER
REALTOR
In Robert's jjourney map he goes through the process of uploading new listings with places to get more renters in his free time, he is uploading information and photos in different websites, then after he needs to wait for the renter that fits for the property value and features. This customer journey map shows us the ups and downs of the process, and how we can improve his journey so he experiences more joy out of it continues along.
USER FLOW
LOW-FI WIREFRAME
( PROTOYPE TEST )
I needed quick feedback on my concept and flow before my final prototype for Tracy ( renter user ), so I decided to do a low-fi prototype.
PHOTO SELECTION AND RETOUCH
STYLEGUIDE
In Rentleads study we designed the prototype based on the already established Showpads look, so renters and realtors get an unified design with an already positioned brand in this case Showpads.
PHOTO SELECTION
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LOGO
COLOR PALETTE
#66d7ff
#ffffff
#66d7ff
TYPEFACE
PROTOTYPE
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After all the studies and research we managed to find a point where the prototype showed that we can build a system where the features of property ( realtor ) and renter matches in an accurate and organized way listings for both sides.
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That using a friendly language for Rentleads can make the transaction more enjoyable.
A phone application that mimics tinder. (Renter to house matching)
1.
Pre-done paperwork for renters.
A link to the properties paperwork so the renter can have it done before showing up.
2.
Getting more listings which will then make the app based around a map more than preferences.
3.
Partner with a credit company to get renters qualified faster.
4.